Trailers Your editing has made a major contribution to the success of the trailers in every way. You challenged yourself this year with many extra hours of work using Adobe Premiere Pro, Photoshop and After Effects (such as the 3D camera-tracker plugin, as well as the Sabre plugin). You also organised the editing of greenscreen for the newsroom scene, with Premiere’s Ultra Key effect.
Throughout the production, from planning to construction, you have paid close attention to detail and aimed at the highest standards, which is clear from your 33 detailed posts.
From the polished IGNITE Productions that you designed and made to the whole battery of special effects, convincing mise-en-scène complete with superb costumes, military equipment and realistic locations, the main trailer makes a strong statement about threat and personal courage, delivered in a way that will appeal to its target audience. The menacing soundtrack along with the voiceovers fits the military horror genre which is developed in a sophisticated way with some excellent editing. Particularly smooth is the wipe transition from the bird’s eye view drone shot of the operatives entering the military building to the wide shot of the Government Mansion with the monster floating above it suspended in space. The colour tones are carefully considered throughout to lend unease (close-ups of boots splashing through rain, foggy wide shots, rainy city streets, barbed wire sharp and spiked fences sharp against grey skies, dark alleyways). Confident green screen editing in the news broadcast scene. Your excellent editing includes the arresting silhouette of the ‘burning’ monster with radioactive flames flickering around it, as well as views through the night vision goggles, lending tension and realism as the monster is tracked. The confrontation with the monster, with firepower created cleverly through special effects, culminates in hand-held camerawork to simulate the pursuit and a surprise moment of personal revelation – the photograph of the sweetheart. Following trailer conventions, the trailer ends on a moment of suspense that hooks the audience – will the lone operative succeed in destroying the monster? The trailer also meets all other trailer conventions (production company idents, title, tagline, intertitles, release date, institutional information) and fits the trailer genre well (fast-paced editing, building to a climax, clearly signals genre, engages audiences who seek action / adventure codes as well as horror codes). You and your production team has had to develop creative ways of meeting the requirements of your original treatment (such as cross cuts to live action shots of family) such as replacing them with photos, because of the impossibility of meeting up with your original cast during lockdown, and the difficulties of travelling beyond your local area. You were so efficient in the initial stages, organising location shoots and specialist equipment, that you had completed a substantial amount of your principal photography before constraints, but were nevertheless forced to be innovative in working around the constraints. I have taken all of this into account.
POSTER A sophisticated design that in its streamlined, pared-down quality fits the film genre very well, conveying the military milieu through the protagonists in combat gear in the centre and hinting at the menace of the monster through the silhouette towering over behind them. The monochrome palette allows subtle points of light to engage the audience’s interest, such as the rim lighting on the hero’s cap and the mask on the other protagonist’s face. This pair occupy the centre of visual interest as their roles are central and the audience needs to grasp their importance swiftly, despite their being masked and wearing combat gear. This image is key as it appears on your film website as well as throughout your film promo pack, contributing to the cohesion of the whole. Against the dark background, relieved only by the visual noise of the red fire sparks and smoke, the film title, tagline, release date and talent stand out clearly. The poster demonstrates secure knowledge of genre codes and conventions (institutional information, billing block, release date, social media links, talent) and has a functioning QR code. The whole is a sophisticated and polished poster, showing a high standard of technical skills, clearly based on solid research, planning and drafting.
YOUR WEBSITE An excellent film website which hosts all the features required and which looks convincingly evidences the brand cohesion of all parts of the promo pack. The home page is gripping with its intriguing visuals and signals the genre. The logo of the film and accolades regarding the film are the first things a visitor to the website will see, showing the prestigious level of the film. Silhouette’s logo font is consistent throughout the promotional package.
You have seamlessly integrated the Trailers into the website, so they can be easily watched. An integrated store page with creatively designed merch helps generate revenue and elongate the film's life. The nav bar is an integral part of the overall website, and is what is used in order to navigate the website. You positioned the links to the social media pages for the film in line with the other pages of the website, so that they could be found easily. The links also show the logo of the respective social media, so that when clicked on, the audience knows which site they are going to. The website is also used as a convergent hub for the film, and features convergent links to the films YouTube page and store. You have thought about device compatibility when viewing the website.
Trailers Your editing has made a major contribution to the success of the trailers in every way. You challenged yourself this year with many extra hours of work using Adobe Premiere Pro, Photoshop and After Effects (such as the 3D camera-tracker plugin, as well as the Sabre plugin). You also organised the editing of greenscreen for the newsroom scene, with Premiere’s Ultra Key effect.
ReplyDeleteThroughout the production, from planning to construction, you have paid close attention to detail and aimed at the highest standards, which is clear from your 33 detailed posts.
From the polished IGNITE Productions that you designed and made to the whole battery of special effects, convincing mise-en-scène complete with superb costumes, military equipment and realistic locations, the main trailer makes a strong statement about threat and personal courage, delivered in a way that will appeal to its target audience.
The menacing soundtrack along with the voiceovers fits the military horror genre which is developed in a sophisticated way with some excellent editing. Particularly smooth is the wipe transition from the bird’s eye view drone shot of the operatives entering the military building to the wide shot of the Government Mansion with the monster floating above it suspended in space. The colour tones are carefully considered throughout to lend unease (close-ups of boots splashing through rain, foggy wide shots, rainy city streets, barbed wire sharp and spiked fences sharp against grey skies, dark alleyways). Confident green screen editing in the news broadcast scene.
Your excellent editing includes the arresting silhouette of the ‘burning’ monster with radioactive flames flickering around it, as well as views through the night vision goggles, lending tension and realism as the monster is tracked. The confrontation with the monster, with firepower created cleverly through special effects, culminates in hand-held camerawork to simulate the pursuit and a surprise moment of personal revelation – the photograph of the sweetheart. Following trailer conventions, the trailer ends on a moment of suspense that hooks the audience – will the lone operative succeed in destroying the monster? The trailer also meets all other trailer conventions (production company idents, title, tagline, intertitles, release date, institutional information) and fits the trailer genre well (fast-paced editing, building to a climax, clearly signals genre, engages audiences who seek action / adventure codes as well as horror codes).
You and your production team has had to develop creative ways of meeting the requirements of your original treatment (such as cross cuts to live action shots of family) such as replacing them with photos, because of the impossibility of meeting up with your original cast during lockdown, and the difficulties of travelling beyond your local area. You were so efficient in the initial stages, organising location shoots and specialist equipment, that you had completed a substantial amount of your principal photography before constraints, but were nevertheless forced to be innovative in working around the constraints. I have taken all of this into account.
POSTER A sophisticated design that in its streamlined, pared-down quality fits the film genre very well, conveying the military milieu through the protagonists in combat gear in the centre and hinting at the menace of the monster through the silhouette towering over behind them. The monochrome palette allows subtle points of light to engage the audience’s interest, such as the rim lighting on the hero’s cap and the mask on the other protagonist’s face. This pair occupy the centre of visual interest as their roles are central and the audience needs to grasp their importance swiftly, despite their being masked and wearing combat gear. This image is key as it appears on your film website as well as throughout your film promo pack, contributing to the cohesion of the whole. Against the dark background, relieved only by the visual noise of the red fire sparks and smoke, the film title, tagline, release date and talent stand out clearly. The poster demonstrates secure knowledge of genre codes and conventions (institutional information, billing block, release date, social media links, talent) and has a functioning QR code. The whole is a sophisticated and polished poster, showing a high standard of technical skills, clearly based on solid research, planning and drafting.
ReplyDeleteYOUR WEBSITE An excellent film website which hosts all the features required and which looks convincingly evidences the brand cohesion of all parts of the promo pack. The home page is gripping with its intriguing visuals and signals the genre. The logo of the film and accolades regarding the film are the first things a visitor to the website will see, showing the prestigious level of the film. Silhouette’s logo font is consistent throughout the promotional package.
ReplyDeleteYou have seamlessly integrated the Trailers into the website, so they can be easily watched. An integrated store page with creatively designed merch helps generate revenue and elongate the film's life. The nav bar is an integral part of the overall website, and is what is used in order to navigate the website. You positioned the links to the social media pages for the film in line with the other pages of the website, so that they could be found easily. The links also show the logo of the respective social media, so that when clicked on, the audience knows which site they are going to. The website is also used as a convergent hub for the film, and features convergent links to the films YouTube page and store. You have thought about device compatibility when viewing the website.